hard sell

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

In a world where investors are increasingly only interested in artificial intelligence and little else, even retail winners can be a hard sell: Better prospects still often translate into worse stock performance.

From Barron's • Jun. 4, 2026

You should be skeptical of companies making a hard sell.

From MarketWatch • Apr. 30, 2026

She said the war was a "hard" sell to the Israeli public because there had been no regime change in Iran, the Iranians still had enriched uranium, and the Iranian missile threat remained.

From BBC • Apr. 8, 2026

I convinced my wife to go to synagogue, which is a hard sell.

From The Wall Street Journal • Oct. 17, 2025

“I have my fingers crossed. But I got to tell you, landscape is a hard sell with the vuvv. They think we paint still lifes. Fruit in a bowl and stuff.”

From "Landscape with Invisible Hand" by M.T. Anderson